Imagine what you could do with more funding...
First, you need the messaging that moves donors to give.
Strategy • Copywriting • Training
Does this sound like you?
You struggle to articulate what you do
When you’re close to the work, it’s hard to explain what you do in a way that resonates with everyday donors.
We help you find what makes your organization unique, then turn that into fundraising messaging your whole team can use with confidence.
Your donors have gone quiet
After nearly 20 years helping nonprofits around the globe, we’ve found the missing piece is almost always emotional connection.
Our proven messaging frameworks help you remind donors why they care, and move them to give.
You need to grow and reach new donors
Attracting new supporters takes more than good writing. It takes creative ideas that grab attention from people who don’t know you yet.
We bring both the strategy and the words to teams ready to invest in growing their donor base.
Storytelling is the nonprofit sector's top challenge
Source: The Nonprofit Peer Report
"Your workshop training inspired people to rethink how they share their nonprofit’s story . . . Your storytelling approach was truly a highlight."
- Dr. Mac-Jane Crayton at Appalachian State University, North Carolina
"The highest registrations we've ever had"
“Maddie presented a webinar to bring much needed guidance to our audience on emotive fundraising, and wow, were we impressed! Firstly, she achieved the highest number of registrations to date, exceeding 400. Secondly, due to her warm and approachable teaching style, the live audience showed 40% more engagement than average!”
-Kathryne Daley at Nonprofit Apps
See the difference?
Too many nonprofits speak like this:
Our organization facilitates multi-stakeholder engagement to implement evidence-based, scalable interventions that enhance community self-sufficiency, leveraging participatory frameworks to foster sustainable capacity-building outcomes aligned with sector best practices and cross-functional strategic imperatives.
How painful was that to read?
Inspire your donors like this:
Your kind support is reaching some of the most remote communities. You help give people the skills and tools they need to grow nourishing food, find safe water, and build a stable income for their families.
That’s better!
Posted on Emmanuel OgunniyiTrustindex verifies that the original source of the review is Google. Madeleine delivered a powerful and practical storytelling session for our nonprofit fellowship. Her framework was clear, ethical, and immediately applicable. I left better equipped to connect with donors in a meaningful way. Highly recommend her for any nonprofit looking to strengthen their messaging and impact.Posted on Christianah OmofoyeTrustindex verifies that the original source of the review is Google. Madeleine’s storytelling training session was a great place to be. It was insightful and informative. Definitely worth listening to.Posted on Joshua OlunladeTrustindex verifies that the original source of the review is Google. Thank you so much for such a practical and generous session this evening. The framework you shared was incredibly clear, actionable, and deeply aligned with the kind of impact we hope our Fellows will create. I especially appreciated how you broke storytelling down into something both strategic and ethical, I believe it gives our community not just inspiration, but tools they can immediately apply.Posted on Tina KrallTrustindex verifies that the original source of the review is Google. Maddie at Kind Word is the real deal. I brought her in to work with one of my nonprofit clients to sharpen their case for support language, and she knocked it out of the park. She’s true to her business name—kind, thoughtful, easy to collaborate with—and also incredibly smart and sharp as a writer. My client's messaging is now clearer, more compelling, and much more donor-ready. I’d recommend Maddie to any nonprofit fundraising team looking to elevate their storytelling and case for support.Posted on Janyne HoganTrustindex verifies that the original source of the review is Google. It was such a delight to work with Maddie at Kind Word for a strategic review consultation on Key Messaging and Case for Support materials for our newly forming Foundation. Maddie's expertise, and passion for her craft is second to none! Janyne Hogan, Netball NSW Foundation.Posted on Seth GiammancoTrustindex verifies that the original source of the review is Google. After getting to know Kind Word through their great content on LinkedIn, a couple of conversations, and shared community in The Nonprofit Hive, we engaged them as a strategic partner. They helped us with revised messaging and website copy. Their strategic guidance, process, and copy writing abilities are wonderful. They are collaborative as well as instructive which is exactly what we were looking for. We are really excited about the work that was done and are looking forward to rolling it out very soon.Posted on Mac-Jane CraytonTrustindex verifies that the original source of the review is Google. Thank you for your amazing session on “Communicating Impact to Stakeholders.” Your storytelling approach was truly a highlight. Attendees loved your creative ideas on crafting narratives that resonate with donors and the community. Your talk inspired people to rethink how they share their nonprofit’s story. It was truly a joy working with you, Maddie.Posted on Jaigar O'NeillTrustindex verifies that the original source of the review is Google. I've been working with Maddie on our fundraising appeals and donor care pieces, and she's just brilliant. She really gets our voice – and our donors – and always writes with heart. Her words bring our animal stories to life in such a powerful, thoughtful way. She's also full of great ideas, often suggesting visuals or extra touches that make each piece even better. Couldn't recommend her more!Posted on meg seitzTrustindex verifies that the original source of the review is Google. We have referred several clients over to the team at Kind Word, and we've heard nothing but great things about their team and their final product. I'm so impressed by how responsive Madeleine is, and -- just like their brand and their impact -- how kind, positive, and uplifting she is as a writer and a business owner. I cannot say enough 'kind' things about this team and their impact.Posted on Community First DevelopmentTrustindex verifies that the original source of the review is Google. Maddie is great! We have had the pleasure of working with her for 5 years and throughout that time, she has been an incredible support to our organisation. Maddie has played a key role in helping us develop and maintain copy for our cherished Stepping Stones newsletter, ensuring it remains engaging, polished, and meaningful to our audience. Her attention to detail and reliability have been invaluable, and we’re so grateful for her expertise and dedication. If you’re looking for someone who truly cares about their work and delivers exceptional copywriting results, Maddie is the person to call!Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more