For cause-led organizations
PERSUADE WITH KINDNESS
You don't have to choose between moving people and respecting them. Kind Persuasion™ turns transactional supporters into lifelong champions for your cause.
Led by Madeleine Nance
and the Kind Word team
You care. You just don't want to be pushy about making others care.
So many nonprofit executives and cause-led business owners care deeply, but struggle to get others on board. And it’s no fun feeling like you’re constantly asking for a favor. But what if you could move people with kindness? This is what helps someone feel connected to your cause and want to say YES.
You might recognize this...
You get overlooked from the start
When someone lands on your website, sees your ad, or comes to your event, you have a matter of seconds before they decide whether you’re for them. Your message needs to click right away, before the moment slips by.
You have ‘one & done’ supporters
People show up once. They attend, give, or buy, sometimes just because a friend asked. The challenge is turning that one-time goodwill into a deep bond with your cause, so they come back as lifelong advocates.
Your team needs a shared language
Your staff, board, and volunteers carry your message into their own conversations. When everyone says it differently, you need the confidence that wherever your story travels, it moves people with the same power.
"The highest registrations we've ever had"
“Maddie presented a webinar to bring much needed guidance to our audience on emotive fundraising, and wow, were we impressed! Firstly, she achieved the highest number of registrations to date, exceeding 400. Secondly, due to her warm and approachable teaching style, the live audience showed 40% more engagement than average!”
-Kathryne Daley at Nonprofit Apps
Feel the difference?
When you sound robotic, like this:
Our organization facilitates multi-stakeholder engagement to implement interventions that enhance community self-sufficiency to foster sustainable capacity-building outcomes.
…people feel nothing.
When you sound human, like this:
Your caring heart is reaching some of the most remote communities. You help give people the skills and tools they need to grow nourishing food, find safe water, and build a stable income for their families.
…people feel moved.
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