For cause-led organizations

PERSUADE WITH KINDNESS

You don't have to choose between moving people and respecting them. Kind Persuasion™ turns transactional supporters into lifelong champions for your cause.

Led by Madeleine Nance
and the Kind Word team

You care. You just don't want to be pushy about making others care.

So many nonprofit executives and cause-led business owners care deeply, but struggle to get others on board. And it’s no fun feeling like you’re constantly asking for a favor. But what if you could move people with messages grounded in empathy and kindness? This is what helps someone feel connected to your cause and want to say YES.

I'm ready to chat

You might recognize this...

You get overlooked from the start

When someone lands on your website, sees your ad, or comes to your event, you have a matter of seconds before they decide whether you’re for them. Your message needs to click right away, before the moment slips by.

You have ‘one & done’ supporters

People show up once. They attend, give, or buy, sometimes just because a friend asked. The challenge is turning that one-time goodwill into a deep bond with your cause, so they come back as lifelong advocates.

Your team needs a shared language

Your staff, board, and volunteers carry your message into their own conversations. When everyone says it differently, you need the confidence that wherever your story travels, it moves people with the same power.

"The highest registrations we've ever had"

“Maddie presented a webinar to bring much needed guidance to our audience on emotive fundraising, and wow, were we impressed! Firstly, she achieved the highest number of registrations to date, exceeding 400. Secondly, due to her warm and approachable teaching style, the live audience showed 40% more engagement than average!”

-Kathryne Daley at Nonprofit Apps

Feel the difference?

When you sound robotic, like this:

Our organization facilitates multi-stakeholder engagement to implement interventions that enhance community self-sufficiency to foster sustainable capacity-building outcomes.

…people feel nothing.

When you sound human, like this:

Your caring heart is reaching some of the most remote communities. You help give people the skills and tools they need to grow nourishing food, find safe water, and build a stable income for their families.

…people feel moved.

Let's work together

Take me to services

I'm ready to chat

    
 
 
      Posted on Google  
   
   Tiffany Tsao 
 22 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I work at a not-for-profit arts organisation and we had such an insightful and practical training session with Maddie at Kind Word last week. I came away with a new perspective that made the task of fundraising seem much less daunting than before – and more genuine and heartfelt. I especially liked how she shared basic principles from her methodology that we can adapt to suit our particular organisation's needs and continue to build on. As they say, "Teach someone to fish, and you feed them for a lifetime."
  
 
     Posted on Google  
   
   Kristie Preslar 
 33 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I am extremely passionate about the services I want to provide future clients. I often struggle with translating those passions into the written word. Creating a focused message is hard! I received the much needed direction, encouragement, and actionable resources from my one-on-one session with the owner of Kind Word, Maddie Nance. She guided me through an open and authentic conversation in order to understand the why, the what, and the how of the services I want to offer. She asked thought provoking questions, carefully listened to all my words, skillfully tracked the free flowing thoughts, summarized them throughout the session and translated my words into a meaningful resource sent to me within hours after our session. I am energized, encouraged, empowered, and more confident in how to communicate the services I will provide in a focused, intentional, and authentic way. Thank you Maddie!
  
 
     Posted on Google  
   
   Erin Peshoff 
 87 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I came into this session thinking I had my messaging figured out. I did not. Madeleine runs a structured process, Kind Persuasion, and what makes it work is that she asks questions that sound simple and are not. Within the first twenty minutes she had reflected back language I use with clients that I had never thought to put on my own website. She pressed me when I got vague. She named specific phrases and frameworks, not just general principles. By the end I had a list of things I could actually do: where to finish a sentence I had been cutting short, how to use the word "specifically" to earn credibility instead of just claiming it, why "focus on things that matter" is the kind of line that sounds good and convinces no one. If you work in the social sector and you have been writing your own copy by feel, book this session. She will not rewrite your words. She will show you where your words stopped working and why.
  
 
     Posted on Google  
   
   Tina Cardosi 
 130 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I loved Maddie's presentation! I have to admit, before I came, I wondered how it would benefit me as a designer, but I learned so much. I ended up with two full pages of notes! Your storytelling and ability to keep everyone engaged were fantastic.
  
 
     Posted on Google  
   
   Marissa Martin 
 165 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I enjoyed Madeleine’s course on emotive writing strategies! The information is clear, relevant, and well organized. It covers messaging techniques that are valuable for any kind of marketing. She also goes further into important topics specific to fundraising. The course is brief and straightforward yet insightful and impactful. I would recommend it to anyone who works in communications for a nonprofit or mission-driven organization.
  
 
     Posted on Google  
   
   Sonja Betschart 
 202 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Loved working for a first collaboration with the team of Kind Word. They helped our non profit organization with aligning the messaging of our new positioning, and specifically the elevator pitch and core messaging. Their insights and recommendations have been of great value and extremely practical and easy for us to integrate. In addition to their skills and expertise, our collaboration has been a lot of fun and very enriching. I can't wait to engage in a next collaboration with the Kind Word team!
  
 
     Posted on Google  
   
   Emmanuel Ogunniyi 
 205 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Madeleine delivered a powerful and practical storytelling session for our nonprofit fellowship. Her framework was clear, ethical, and immediately applicable. I left better equipped to connect with donors in a meaningful way. Highly recommend her for any nonprofit looking to strengthen their messaging and impact.
  
 
     Posted on Google  
   
   Christianah Omofoye 
 206 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Madeleine’s storytelling training session was a great place to be. It was insightful and informative. Definitely worth listening to.
  
 
     Posted on Google  
   
   Joshua Olunlade 
 206 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Thank you so much for such a practical and generous session this evening. The framework you shared was incredibly clear, actionable, and deeply aligned with the kind of impact we hope our Fellows will create. I especially appreciated how you broke storytelling down into something both strategic and ethical, I believe it gives our community not just inspiration, but tools they can immediately apply.
  
 
     Posted on Google  
   
   Tina Krall 
 290 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Maddie at Kind Word is the real deal. I brought her in to work with one of my nonprofit clients to sharpen their case for support language, and she knocked it out of the park. She’s true to her business name—kind, thoughtful, easy to collaborate with—and also incredibly smart and sharp as a writer. My client's messaging is now clearer, more compelling, and much more donor-ready. I’d recommend Maddie to any nonprofit fundraising team looking to elevate their storytelling and case for support.
  
 
     Posted on Google  
   
   Janyne Hogan 
 369 days ago
 
 
 Trustindex verifies that the original source of the review is Google. It was such a delight to work with Maddie at Kind Word for a strategic review consultation on Key Messaging and Case for Support materials for our newly forming Foundation. Maddie's expertise, and passion for her craft is second to none! Janyne Hogan, Netball NSW Foundation.
  
 
     Posted on Google  
   
   Seth Giammanco 
 430 days ago
 
 
 Trustindex verifies that the original source of the review is Google. After getting to know Kind Word through their great content on LinkedIn, a couple of conversations, and shared community in The Nonprofit Hive, we engaged them as a strategic partner. They helped us with revised messaging and website copy. Their strategic guidance, process, and copy writing abilities are wonderful. They are collaborative as well as instructive which is exactly what we were looking for. We are really excited about the work that was done and are looking forward to rolling it out very soon.
  
 
     Posted on Google  
   
   Mac-Jane Crayton 
 490 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Thank you for your amazing session on “Communicating Impact to Stakeholders.” Your storytelling approach was truly a highlight. Attendees loved your creative ideas on crafting narratives that resonate with donors and the community. Your talk inspired people to rethink how they share their nonprofit’s story. It was truly a joy working with you, Maddie.
  
 
     Posted on Google  
   
   Jaigar O'Neill 
 491 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've been working with Maddie on our fundraising appeals and donor care pieces, and she's just brilliant. She really gets our voice – and our donors – and always writes with heart. Her words bring our animal stories to life in such a powerful, thoughtful way. She's also full of great ideas, often suggesting visuals or extra touches that make each piece even better. Couldn't recommend her more!
  
 
     Posted on Google  
   
   meg seitz 
 593 days ago
 
 
 Trustindex verifies that the original source of the review is Google. We have referred several clients over to the team at Kind Word, and we've heard nothing but great things about their team and their final product. I'm so impressed by how responsive Madeleine is, and -- just like their brand and their impact -- how kind, positive, and uplifting she is as a writer and a business owner. I cannot say enough 'kind' things about this team and their impact.
  
 
 
  
 
 
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