112 organizations served | 16 years of cause messaging
Your cause is a way for people to put their money behind the change they want to see.
But perhaps you find yourself struggling to articulate your work in a way that inspires support. Maybe you’ve come away from meetings feeling like, “Argh, I really didn’t explain that well.”
You’ve probably tried reworking your messages yourself, or given AI a whirl. But still, there’s a gap between how much your cause matters and how well your messaging says so. Kind Persuasion™ closes this gap for cause-led organizations like yours, whether you lead a nonprofit or a purpose business.
Let this be your method for moving people from caring to acting, warmly and ethically, without the cringe.
Here’s how we can work together.
Organizational Positioning & Messaging
Know exactly what to say and how to say it.
This is deep strategic work through the Kind Persuasion™ lens. We create a messaging foundation you can use everywhere — from your fundraising appeals and website to partnership proposals and impromptu conversations about your mission.
A typical engagement includes:
- Competitor messaging analysis
- Voice of donor research
- Unique positioning development
- Vision and mission statements
- Tagline development
- Elevator pitch
- Fundraising propositions, including our signature 12-Second Fundraising Pitch™
- Emotive storytelling strategies
- Program-specific messaging
- Your own internal messaging guide to keep
- Live working session so your team can apply the messaging confidently
Recommended: When your organization’s messaging hasn’t kept pace with your work. You are ready to reposition how you communicate your mission.
Investment: $10,000
Keynotes & Conference Speaking
Bring an ethical perspective on persuasion to your conference, event, or team off-site.
Madeleine speaks on the topic she’s spent nearly two decades developing in the field and learning what truly moves people to act.
Signature Talk
- The Kind Persuasionist: why you don’t have to choose between moving people and respecting them.
A talk for rooms full of people who care about their cause, but struggle to articulate it. Your audience leaves feeling braver about persuasion, and clear on how to move people without being pushy.
Recent appearances:
Appalachian State University (NC)
DMAW Creative Day 2026 (VA)
CharityHowTo (virtual)
Recommended for: People who organize conferences, events, and team off-sites, and are looking for a fresh, ethical take on persuasion to inspire their audience.
Investment: Depends on the event
Team Workshop on Kind Persuasion
Develop a shared language for your team.
Your team will learn:
- How to understand what someone cares about
- How to build emotional connection
- How to build trust
- How to make one clear, kind ask that people want to act on
- One shared language, so every team member carries the same message
Half-Day In-Person Team Workshop: Get your team members in one room, speaking one language. Hands-on Kind Persuasion training so every ambassador can carry the message confidently wherever they go — donor dinners, events, even casual conversations.
Investment: $5,000
1:1 Kind Persuasion Session
One focused hour where Madeleine walks you through a structured set of questions and you leave knowing exactly how to update your messaging.
This is a virtual, one-on-one, 60-min session with Madeleine.
How it works:
- We work through the four stages of Kind Persuasion™ together
- The questions surface where your message is connecting, and where it’s losing people
- You receive specific, usable language as we go
- You leave with a written summary of key takeaways, including “say this, not that” swaps you can use right away
Recommended for: Anyone who represents a cause, whether you’re a nonprofit leader or business owner. You feel like your message isn’t convincing the right people (or anyone) and you need expert advice you can action immediately.
Investment: $500