112 organizations served | 16 years of cause messaging
Your cause is a way for people to put their money behind the change they want to see.
You care deeply about getting this right. You just don’t want to be pushy, and so the ask gets softened to the point of convincing no one.
That’s the gap Kind Persuasion™ closes for cause-led organizations like yours, whether you lead a nonprofit or a purpose business.
Let this be your method for moving people from caring to acting, warmly and ethically, without the cringe.
Here’s how we can work together.
Full Messaging Overhaul
Know exactly what to say and how to say it.
This is deep strategic work to create a messaging foundation you can use everywhere — from your fundraising appeals and website to partnership proposals and impromptu conversations about your mission.
A typical engagement includes:
- Competitor messaging analysis
- Voice of donor research
- Unique positioning development
- Vision and mission statements
- Tagline development
- Elevator pitch
- Fundraising propositions, including our signature 12-Second Fundraising Pitch™
- Emotive storytelling strategies
- Program-specific messaging
- Your own internal messaging guide to keep
- Live working session so your team can apply the messaging confidently
Recommended: When your organization’s messaging hasn’t kept pace with your work. You are ready to reposition how you communicate your mission.
Investment: $10,000
Keynotes & Conference Speaking
Bring an ethical perspective on persuasion to your conference, event, or team off-site.
Madeleine speaks on the topic she’s spent two decades developing in the field and learning what truly moves people to act.
Signature Talk
- Kind Persuasion™: How to move people to support your cause
Your audience leaves feeling braver about persuasion, and clear on how to move people without being pushy.
Recent appearances:
Appalachian State University (NC)
DMAW Creative Day 2026 (VA)
CharityHowTo (virtual)
Recommended for: People who organize conferences, events, and team off-sites, and are looking for a fresh, ethical take on persuasion to inspire their audience.
Investment: Depends on the event
Team Training
Develop a shared language for your team.
Your team will learn:
- How to understand what someone cares about
- How to build emotional connection
- How to build trust
- How to make one clear, kind ask that people want to act on
- One shared language, so every board member and staffer carries the same message
Choose Your Format:
- Half-Day In-Person Team Workshop – Get your team members in one room, speaking one language. Hands-on Kind Persuasion training so every ambassador can carry the message confidently wherever they go — donor dinners, events, even casual conversations. $5,000 investment.
- 90-Minute Virtual Team Workshop – The same shared-language training, condensed and remote. A fast way to align a team, especially before a campaign or big event. $1,500 investment.
Recommended for: Teams whose board and staff represent the organization in high-stakes conversations where it’s essential to go in confident and aligned.
1:1 Kind Persuasion Session
One focused hour where Madeleine walks you through a structured set of questions and you leave knowing exactly how to update your messaging.
This is a virtual, one-on-one, 60-min session with Madeleine.
How it works:
- We work through the four stages of Kind Persuasion™ together
- The questions surface where your message is connecting, and where it’s losing people
- You receive specific, usable language as we go
- You leave with a written summary of key takeaways, including “say this, not that” swaps you can use right away
Recommended for: Anyone who feels like their message isn’t convincing the right people (or anyone) and needs expert advice they can action immediately.
Investment: $500