Services
Strategic Messaging
Know exactly what to say and how to say it.
This is deep strategic work to create a messaging foundation you can use everywhere — from your fundraising appeals and website to partnership proposals and impromptu conversations about your mission.
A typical engagement includes:
- Competitor messaging analysis
- Unique positioning development
- Vision and mission statements
- Tagline development
- Elevator pitch
- Fundraising propositions, including our signature 12-Second Fundraising Pitch
- Emotive storytelling strategies
- Program-specific messaging
- Your own internal messaging guide to keep
- Live working session so your team can apply the messaging confidently
Recommended: When your organization’s messaging hasn’t kept pace with your work. You are ready to reposition how you communicate your mission.
Engagements begin at $10,000.
Flexible packages available based on scope.
Keynotes & Conference Speaking
Bring an expert perspective on purpose-led messaging to your conference, event, or team off-site.
Madeleine speaks on the topics she’s spent two decades developing in the field and learning what truly moves people to act.
Signature Talks
- Kind Persuasion: How messaging moves people from caring to acting
- Storytelling Strategies: How stories create your most passionate supporters
- Emotive Writing Framework: How to tap into the emotional drivers of donor decision making
- AI and Storytelling: How to know where AI helps and where humanity wins
Custom topics available on request.
Recent stages:
Appalachian State University (NC)
DMAW Creative Day 2026 (VA)
CharityHowTo (virtual)
Fundraising Copywriting
Get strategy-led copywriting that moves donors to give.
We take on a small number of done-for-you copywriting clients each year, typically where we have an ongoing strategic relationship with the organization.
What we write:
- Direct Mail Appeals
- Email Appeals
- Website Landing Pages
- Social Media Posts
- Supporter Newsletters
- Gift Catalogs
- Annual Reports
- Major Donor Materials
Recommended for: Fundraising teams looking to increase response rates and average gift size across their donor communications.
Team Training
Build your team’s fundraising writing skills.
Custom-priced based on team size and scope.
Workshop training typically ranges from 90 minutes to a half-day or full-day intensive.
Live virtual workshop topics include:
- Emotive writing
- Make your content easy on the brain
- How to write a strong call to action
- Direct mail appeal writing
- Digital campaign writing
- Donor acquisition, retention, upgrade, and reactivation communications
- Supporter surveys
Recommended for: Fundraising teams who want to write stronger fundraising appeals in-house.