112 organizations served | 16 years of cause messaging
Your cause is a way for people to put their money behind the change they want to see.
But perhaps you find yourself struggling to articulate your work in a way that inspires support. Maybe you’ve come away from meetings feeling like, “Argh, I really didn’t explain that well.”
You’ve probably tried reworking your messages yourself, or given AI a whirl. But still, your messaging undersells your cause.
Kind Persuasion™ fixes that for cause-led organizations like yours, whether you lead a nonprofit or a purpose-led business. Let this be your method for ethically moving people to act.
Here’s how we can work together.
For you
1:1 Kind Persuasion Session
One focused hour where Madeleine walks you through a structured set of questions and you leave knowing exactly how to update your messaging.
This is a virtual, one-on-one, 60-min session with Madeleine.
How it works:
- We work through the four stages of Kind Persuasion™ together
- The questions surface where your message is connecting, and where it’s losing people
- We come up with ideas for specific, usable language as we go
- Within two business days, you receive written messaging recommendations, key takeaways, and sample phrases and headlines
Recommended for: Anyone who represents a cause, whether you’re a nonprofit leader or business owner. You feel like your message isn’t convincing the right people (or anyone) and you need expert advice you can action immediately.
Investment: Introductory price of $500 for sessions booked by October 31 (then $1,000 from November 1).
Your session fee is credited if you go on to do a Messaging Intensive within 30 days.
Kind Persuasion Advisory
Your ongoing thinking partner to help you communicate and persuade in all situations.
Some of your most important work happens in conversation, whether it’s the pitch to a major funder, or getting buy-in from a colleague. Kind Persuasion Advisory puts Madeleine in your corner for those moments, month after month.
Bring whatever is on your plate. Madeleine helps you think it through and find the words to move people.
How it works:
- Two 60-min virtual sessions a month with Madeleine
- Email support between sessions, with replies within two business days
- Feedback on up to two pieces a month, such as a presentation or important email
Recommended for: Leaders whose success depends on people skills. Choose this when you catch yourself rehearsing important conversations in your head and wish you had someone with persuasion expertise to talk them through with.
Investment: $1,500/month
Limited to five clients at a time.
For your team
Kind Persuasion Messaging Intensive
Know exactly what your team should say, and how to say it.
Your messaging has one job: to move the people you most want to reach from caring to acting. When it isn’t doing that job, you can often hear it inside your organization first. Ask five people on your team why someone should choose you, and you’ll likely get five different answers.
In a Messaging Intensive, we use Kind Persuasion™ to find what your audience responds to and build your messaging around it. Your leadership team works through it with Madeleine, so by the end everyone agrees on what to say and why. You leave with stronger, more compelling messaging and a guide your whole team can use.
How it works:
Before the day, Madeleine will:
- Review your existing materials
- Send your team a short survey to understand what they need to confidently talk about your mission
- Interview up to three of your supporters (donors/customers), so we hear in their own words why they chose you
- Analyze your competitors’ messaging to spot differentiation opportunities
On the day
Madeleine shares what your team, supporters, and competitors revealed, then guides your team through the Kind Persuasion™ process to identify and agree on:
- What your audience cares about, and where your current message loses them
- Your positioning: why you get chosen over the alternative
- Your elevator pitches, adapted for difference audiences
- Your 12-Second Fundraising Pitch™
- Ideas for your Heart-Moving Headlines™
- The core messages every team member repeats
After the day
- Your draft messaging guide, delivered within one week
- A 60-min review call to refine it together
- Your final guide within three business days of the review call
Choose the format for your day:
In person – One morning or afternoon at your office or a venue you choose. Travel outside Charlotte is billed at cost.
Virtual – Split into two 90-min sessions on Zoom.
Recommended for: Leadership teams whose messaging isn’t connecting with the people they need to reach. Choose this when your work needs a stronger case than your current words make, and you want it done in days, not months.
Investment: From $10,000
Team Workshop:
Kind Persuasion
Develop a shared language about your mission.
Your team will learn:
- How to understand what someone cares about
- How to build emotional connection
- How to build trust
- How to make one clear, kind ask that people want to act on
- One shared language, so every team member carries the same message
Half-Day In-Person Team Workshop: Get your team members in one room, speaking one language. Hands-on Kind Persuasion training so every ambassador can carry the message confidently wherever they go.
Investment: From $5,000
Team Workshop:
Kind Conversation Skills
Help your team build real connection at work and beyond.
Your team will learn:
- Madeleine’s system for remembering names
- Easy openers for talking to someone new
- Questions that naturally go beyond small talk
- Ways to end a chat without the awkwardness
Half-Day In-Person Team Workshop: We all know that moment when we want to connect more deeply with someone but find ourselves stuck on small talk. This costs us relationships at work and outside it. It takes specific skills to have real conversations. Madeleine teaches proven techniques your team can use everywhere from client meetings to social events.
Investment: From $5,000
Keynotes & Conference Speaking
Bring an ethical perspective on persuasion to your conference, event, or team off-site.
Madeleine speaks on the topic she’s spent nearly two decades developing in the field and learning what truly moves people to act.
Signature Talk
- The Kind Persuasionist: why you don’t have to choose between moving people and respecting them.
A talk for rooms full of people who care about their cause, but struggle to articulate it. Your audience leaves feeling braver about persuasion, and clear on how to move people without being pushy.
Recent appearances:
Appalachian State University (NC)
DMAW Creative Day 2026 (VA)
CharityHowTo (virtual)
Recommended for: People who organize conferences, events, and team off-sites, and are looking for a fresh, ethical take on persuasion to inspire their audience.
Investment: Fee ranges depending on format and audience