People come to us because they know their organization is doing brilliant work, but the way they talk about it doesn’t show this.
They want supporters to feel as excited about the mission as they do. But instead, they’re losing funding opportunities because their message doesn’t pull people in.
That’s where Kind Persuasion™ comes in — our methodology for moving people from caring to acting.
We work with nonprofits and purpose-led organizations through strategy, speaking, training, and writing.
All powered by Kind Persuasion™.
Strategic Messaging
Know exactly what to say and how to say it.
This is deep strategic work to create a messaging foundation you can use everywhere — from your fundraising appeals and website to partnership proposals and impromptu conversations about your mission.
A typical engagement includes:
- Competitor messaging analysis
- Unique positioning development
- Vision and mission statements
- Tagline development
- Elevator pitch
- Fundraising propositions, including our signature 12-Second Fundraising Pitch™
- Emotive storytelling strategies
- Program-specific messaging
- Your own internal messaging guide to keep
- Live working session so your team can apply the messaging confidently
Recommended: When your organization’s messaging hasn’t kept pace with your work. You are ready to reposition how you communicate your mission.
Flexible packages available depending on scope.
Keynotes & Conference Speaking
Bring an expert perspective on purpose-led messaging to your conference, event, or team off-site.
Madeleine speaks on the topics she’s spent two decades developing in the field and learning what truly moves people to act.
Signature Talks
- Kind Persuasion™: How messaging moves people from caring to acting
- Storytelling Strategies: How stories create your most passionate supporters
- Emotive Writing Framework: How to tap into the emotional drivers of donor decision making
- AI and Storytelling: How to know where AI helps and where humanity wins
Custom topics available on request.
Recent stages:
Appalachian State University (NC)
DMAW Creative Day 2026 (VA)
CharityHowTo (virtual)
Fundraising Copywriting
Get strategy-led copywriting that moves donors to give.
We take on a small number of done-for-you copywriting clients each year, typically where we have an ongoing strategic relationship with the organization.
What we write:
- Direct Mail Appeals
- Email Appeals
- Website Landing Pages
- Social Media Posts
- Supporter Newsletters
- Gift Catalogs
- Annual Reports
- Major Donor Materials
Recommended for: Fundraising teams looking to increase response rates and average gift size across their donor communications.
Team Training
Build your team’s fundraising writing skills.
Custom-priced based on team size and scope.
Workshop training typically ranges from 90 minutes to a half-day or full-day intensive.
Live virtual workshop topics include:
- Emotive writing
- Make your content easy on the brain
- How to write a strong call to action
- Direct mail appeal writing
- Digital campaign writing
- Donor acquisition, retention, upgrade, and reactivation communications
- Supporter surveys
Recommended for: Fundraising teams who want to write stronger fundraising appeals in-house.