Learn Emotive Writing to Move Your Donor's Heart
Emotive writing techniques for nonprofit leaders
... who want to deepen donor connections and cut through the noise
Your organization’s voice matters more than ever, especially in a sea of AI-generated sameness.
You’re already doing brilliant work that changes lives. This course helps you write about it with human warmth to inspire giving.
You know what makes fundraising hard right now
Everyone’s inbox is full. Supporters are overwhelmed with appeals that all sound the same. The rise of AI makes standing out even harder.
But here’s what you also know: Your mission matters. Those you serve need support. And your donors want to feel connected to the impact they make possible.
The difference between organizations who stay top-of-mind and those who get forgotten is this…
It’s the communications that help supporters FEEL the work.
Writing that brings people close to real moments of change. Writing that sounds like a real person who cares (because that’s who you are!).
This is what emotive writing is all about. And you’ll learn this vital skill in this course.
Emotive Writing to Move Your Donor's Heart
- Six focused video lessons (around 10 minutes each) with Madeleine Nance, Fundraising Copywriter. Learn writing techniques you can use right away. Watch at your own pace, revisit what you need, and build confidence in this essential skill for raising funds.
- Lesson 1: Six reasons to appeal to people’s emotions
- Lesson 2: Get the donor close to the impact
- Lesson 3: How to inspire empathy
- Lesson 4: How to use empowering language
- Lesson 5: Storytelling tips
- Lesson 6: How to talk about sensitive or heavy subjects
- A downloadable cheat sheet so these techniques stay at your fingertips when you’re drafting fundraising emails, letters, social media posts (any opportunity you have to speak to donors).
Hello! I’m Maddie 
I’ve spent nearly two decades in nonprofit fundraising. I started in-house at organizations across many different causes then I became an independent Fundraising Copywriter working with nonprofits around the world.
I know what it’s like to stare at a blank page when you’ve got a campaign deadline looming. I know the pressure of needing your appeal to perform.
I’ve come to learn that the organizations who succeed in fundraising aren’t necessarily the ones with the biggest budgets. They’re the ones who help their supporters feel the impact — who write in a way that’s warm, genuine, and impossible to ignore.
That’s what I help nonprofits do. Every day, I write the kind of copy that’ll break your heart — then put all the pieces back together with so much warmth, you’ll be left beaming.
This is the key to raising boatloads of funds.
Find me on LinkedIn: Madeleine Nance
What happens when you sharpen your emotive writing skills?
Your supporters feel the difference when they read your communications. They can tell a real person wrote this and they grow to trust you.
People look forward to reading more stories about your work, because they feel proud to be part of the mission.
You become the organization people think of first when they’re considering their giving.
You write with more confidence — knowing how to make your donor communications compelling and memorable.
And ultimately, you raise more funds!
The nonprofit sector is full of brilliant, creative, dedicated people doing work that changes lives. You’re one of them.
This course will help you communicate your incredible work in a way that moves hearts and inspires support.
Emotive Writing
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