Introducing Courses by Kind Word
Whether your role is to write or review donor communications…
This mini course will show you how to speak to your donors in a way that inspires giving.
Learn practical writing tips so you can raise more funds for your organization.
Emotive Writing to Move Your Donor's Heart
- 6 video lessons by Madeleine Nance, Fundraising Copywriter. Each 10-minute video is loaded with writing tips to watch at your own pace.
- Lesson 1: 6 reasons to appeal to people’s emotions
- Lesson 2: Get the donor close to the impact
- Lesson 3: How to inspire empathy
- Lesson 4: How to use empowering language
- Lesson 5: Storytelling tips
- Lesson 6: How to talk about sensitive or heavy subjects
- A downloadable summary cheat sheet to help you remember what you learn.

Hey! I’m Maddie 👋
Once a Fundraiser. Now a Writer. Co-Founder of Kind Word.
I spent many years in-house at various nonprofit organizations in Australia running fundraising programs—from finding forever homes for abandoned animals to helping sick kids smile.
In 2017, I started my own business as a Fundraising Copywriter and I now live in North Carolina. Every day, I write the kind of copy that’ll break your heart—then put all the pieces back together with so much warmth, you’ll be left beaming.
That’s how I help nonprofits raise boatloads of funds.
Find me on LinkedIn: Madeleine Nance
Learn how to raise more funds through emotive writing today
I’d love to show you what I’ve learned through my years of experience as a Fundraising Copywriter. I’ve been gathering handy tips along the way and taking note of the ones that get the best results for fundraising teams. I can’t wait for you to see the incredible difference words can make. You’ll build a stronger connection with supporters who will be deeply moved to support your important work.
Emotive Writing
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