Introducing Courses by Kind Word

Does this sound like you?

You’re new to the nonprofit impact sector. 

Or maybe you’ve recently moved into a fundraising role.

Perhaps you simply need some guidance on how to speak to your donors in a way that inspires giving.

If you can relate to any of these situations, this copywriting mini course was created for you. Whether your role is to write or review donor communications, you’ll learn practical writing tips so you can raise more funds for your organization.

 

I want to improve my donor communications
Play Video

Emotive Writing to Move Your Donor's Heart

  • 6 video lessons by Madeleine Nance, Fundraising Copywriter. Each 10-minute video is  loaded with writing tips to watch at your own pace.
    • Lesson 1:  6 reasons to appeal to people’s emotions
    • Lesson 2: Get the donor close to the impact
    • Lesson 3: How to inspire empathy
    • Lesson 4: How to use empowering language
    • Lesson 5: Storytelling tips
    • Lesson 6: How to talk about sensitive or heavy subjects
  • A downloadable summary cheat sheet to help you remember what you learn.

Hey! I’m Maddie 👋

Once a Fundraiser. Now a Writer. Co-Founder of Kind Word. 

I spent many years in-house at various nonprofit organizations in Australia running fundraising programs—from finding forever homes for abandoned animals to helping sick kids smile.

In 2017, I started my own business as a Fundraising Copywriter and I now live in North Carolina. Every day, I write the kind of copy that’ll break your heart—then put all the pieces back together with so much warmth, you’ll be left beaming. 

That’s how I help nonprofits raise boatloads of funds.

Find me on LinkedIn: Madeleine Nance

Learn how to raise more funds through emotive writing today

I’d love to show you what I’ve learned through my years of experience as a Fundraising Copywriter. I’ve been gathering handy tips along the way and taking note of the ones that get the best results for fundraising teams. I can’t wait for you to see the incredible difference words can make. You’ll build a stronger connection with supporters who will be deeply moved to support your important work.

Emotive Writing

Online Course
$ 199 USD
One-time investment
6-part video lesson series
Downloadable summary cheat sheet
12 months access to Emotive Writing resources
Get practical tips you can put into action right away
GET THE COURSE

Hear what people are saying about the course:

“The way Madeleine breaks down concepts and processes is brilliant. As an instructor, she’s friendly and encouraging, and really knows her stuff. I’d highly recommend this course for anyone looking to make their communications more impactful.”
Rachel Lawton
Sustainability & Social Impact Content Marketer in Peru
“I've been writing winning grant proposals for years and even I found tips in this clear and actionable learning series that are going to positively impact my fundraising communications. Maddie does an excellent job of getting to the heart of the matter directly - viewing this session will change the way you think about and produce fundraising copy!"
Zoe Metcalf
Annual Fund and Grants Manager in Texas
“It's one thing to know you need to use emotive writing, but it's another to know how to use it to drive fundraising. Maddie really understands how to engage an audience through emotion. I love how she breaks it down using clear examples. This course is quite thought-provoking!"
Debbie
Senior Fundraising Manager at Médecins Sans Frontières in Sydney, Australia