Testimonials
"The way Madeleine breaks down concepts and processes is brilliant—clear and simple to follow while rich in teachings. As an instructor, she’s friendly and encouraging, and really knows her stuff. I’d highly recommend her Emotive Writing course for anyone looking to make their communications more impactful.”
Rachel Lawton
Sustainability and Wellness Content Marketing Writer in Peru
"We feel like we've struck gold. Whether it be distilling complex medical research, navigating the nuance of animal welfare or capturing the voice of the most distinctive of CEOs, there are examples of Maddie’s writing talent and versatility everywhere at our agency."
Kate
Head of Creative Services in Sydney, Australia
"I'm so grateful to have connected with Maddie and attended her workshop! It made me feel a lot braver as I'm about to tackle our summer newsletter. As someone who is new to non-profit marketing, I now feel more confident in telling the stories of everyone involved in my organization's ecosystem."
Courtney
Marketing Specialist in Minneapolis, Minnesota
"In a world where messaging is increasingly noisy and aggressive, I appreciated the calm, kind competence Madeleine brought to my copy project. The experience was refreshing and enjoyable, resulting in a great end product. Looking ahead with renewed enthusiasm. Thank you, Madeleine."
Marilyn Ferrett
Children's Book Author in Alberta, Canada
Children's Book Author in Alberta, Canada
"Maddie’s considered feedback added the key emotive elements needed to lift our communications, all the while maintaining the tone and writer’s voice. Her comments were clear and concise, she understood the objective of the piece, and helped to clearly articulate the message to the reader."
Meaghan
Fundraising Professional in Melbourne, Australia
“I reached out to Jeremy for his expertise and skills in reviewing a film application that needed proofreading, editing, feedback and guidance. I was impressed with how he nailed the brief and helped hone, craft, and streamline the application in a way that was both highly effective and compelling. His understanding and knowledge of strong emotive storytelling and ability to find ways to strike the right tone was exceptional. With his strong professionalism, flexibility and open communication, I would highly recommend Jeremy for any of your communication needs.”
Kel
Screenwriter in Sydney, Australia
"Maddie's copywriting skills are sharp and helped my previous work in communicating with donors. She provided insightful suggestions. To have her review and edit your copy wherever you need it means convenience, reliability, and quality work."
Helen
Nonprofit Director in Washington, DC
"Madeleine's expertise was exactly what we needed as an NGO with website content that needed to be reworded in a more articulate yet accessible way. She immediately understood our mission, values, and concerns. The text she suggested to replace ours was clear, concise, inviting and retained the content of what we tried to convey. She also suggested additional sections to make our website more engaging. Madeleine was always prompt, extremely professional, and highly attentive to our needs. I could not recommend her services more highly. Her ability to combine empathy with engaging storytelling and an understanding of complex objectives is part of what makes her skillset so special.”
Amanda
Nonprofit Founder in Singapore
“No matter your writing ability, it is so important to have a second pair of eyes to review your work. Jeremy and Maddie are fantastic and easy to work with, had great attention to detail and gave me the confidence I needed to send my magazine to print.”
Eimear
Marketing Professional in Sydney, Australia
"Madeleine played a pivotal role in launching our online fundraising campaign to start our business. She took special care to provide wonderful feedback in the way of helping with the wording for our campaign. We would have been lost without Maddie's assistance."
Kristie
Small business owner in Charlotte, North Carolina
“It's one thing to know you need to use emotive writing, but it's another to know how to use it to drive fundraising. Maddie really understands how to engage an audience through emotion. I love how she breaks it down using clear examples. This course is quite thought-provoking!”
Debbie
Senior Fundraising Manager at Médecins Sans Frontières in Sydney, Australia
"Thank you so much for your training on the fundraising writing course. The team’s improved collaboration and their increased ability for an in-depth focus on our material has resulted in a sizeable lift in income. Equally important, has been the stronger relationships created with so many of our incredible supporters. We all looked forward to your weekly coaching sessions. They were a real energiser, strengthening both our team work and innovation. The whole team is keen to repeat the experience and advance another aspect of our communication style."
Sharnelle
National Fundraising Manager in Sydney, Australia
"Maddie is amazing! Not only did she turn our Tax Appeal letter around SO quickly but it made me cry. To cause such
an immediate emotional reaction is a testament to her writing."
Amy
Individual Giving in Perth, Australia
"I wish I had these writing sessions with Maddie when I first started working for a non-profit organisation. But better late than never! Maddie provided practical tips I could apply immediately to make my writing more donor-centric."
Liz
International Programs Coordinator in Sydney, Australia
"Maddie is a professional writer who truly understands the spirit of our brand and our target audience. She turns the basic copy we provide into creative and highly engaging content. Maddie is a delight to work with and we see her as a vital part of our team. If you’re looking for an inspiring and committed writer, we can truly recommend Maddie."
Kathy
General Manager Supporter Engagement in Canberra, Australia
"Maddie is an accomplished fundraising consultant who has the capacity to get close to an organisation in a short space of time. She is professional and personable and immediately becomes an extension of your internal team no matter how big or small the brief. We are so delighted with the work she has undertaken for the Australian Himalayan Foundation and can't recommend her highly enough."
Karen
Head of Fundraising and Communications in Sydney, Australia
"Being a small fundraising team with limited resources, we sought the copywriting services of Maddie to help us better communicate with our Donors and create the right amount of urgency for our Christmas Appeal. Maddie went above and beyond to create engaging content with limited changes needed and the results speak for themselves. The total income received for our Christmas Appeal doubled compared to that of last year and we also saw an increase in response rate. Maddie was instrumental in helping us achieve this incredible result!"
Emily
Supporter Relations Group Leader - Fundraising in Sydney, Australia
"With Madeleine's advice on targeting for our Tax Appeal, we saw many people on our CRM make appeal donations for the first time and our appeal revenue was raised by 70%."
Lenna
Data Analyst in Sydney, Australia
"Maddie is an absolute delight to work with. Her ability to create an emotional story from the at times ‘basic’ copy we provideher is nothing short of amazing. From not knowing very much about our organisation, Maddie took time to find out who we are, what we do, who we help– all to ultimately produce the most compelling and moving appeal stories. Maddie turns work around very quickly and efficiently and is a great person to work with. We can highly recommend Maddie.”
Gabi
Fundraising and Events Manager in Melbourne, Australia
"We have been really impressed by the level of understanding Maddie has demonstrated of our programs, our sector, and of best practice fundraising copy. Maddie has brought a fresh and inspiring tone to our appeal communications. Our CEO and team love it, and we are really confident that our supporters will respond well too. We are looking forward to working along with Maddie on future pieces, and unreservedly recommend you connect with Maddie for all of your fundraising copy needs!"
Amy
Individual Giving Lead in Melbourne, Australia
"We are so thankful for Maddie. Working fast and hard to understand our brand, fundraising needs and what we had to work with, Maddie developed a custom strategy that was within our capacity to meet. We felt supported throughout the entire campaign, and confident that Maddie could effectively communicate the proposed strategy with key internal stakeholders, as well as produce targeted communications to our broader audiences."
Alexandra
Communications Coordinator in Sydney, Australia
"What’s not to like about Maddie?! She has assisted us with our Christmas Gift Catalogue over the last two years and it is an absolute joy to work with her! She had great ideas throughout the process and was a good sounding board for us to share our ideas with her. We got copy back very quickly and it was great quality. The Christmas Gift Catalogue has seen a rise in income and people donating to it every year and this result is in no small part due to her. In a nutshell, a pleasure to work with."
Ralf
Development Manager in Melbourne, Australia
"I recommend Maddie unreservedly. She goes above and beyond what was asked and is actually helpful. She is very well organised and delivers on time, every time. Maddie's recommendations saved us money. I can also say she writes well and can work with complexity. She has good problem solving skills and is truly a pleasure to work with."
Maree
Fundraising Consultant in Sydney, Australia
"We have been working with Madeleine Nance on our individual giving program and couldn’t be happier. Maddie understands briefs and turns the work around very quickly always meeting our deadline. She is a pleasure to work with and really is a specialist in the fundraising space. I would have no hesitation recommending Maddie."
Anabelle
Fundraising Manager in Sydney, Australia
"Madeleine consulted for us on our largest appeal campaign of the year. This was the first time I worked with Madeleine and found it to be a very beneficial and collaborative experience. Madeleine’s overall knowledge and insights within the philanthropic sector, combined with her extensive background in direct mail campaigns, proved to be critical in the smooth and successful delivery of the campaign."
Jess
Regular Giving and Donor Care Officer Sydney, Australia
"Maddie was a vital member of the team, and left a positive impression on everyone she interacted with. Her spirit and devotion to the not-for-profit sector is something to admire. Maddie has an extensive
and practical knowledge of the fundraising sector, particularly DM and Regular Giving. Her hands on attitude means everything Maddie produces is with the greatest enthusiasm and the highest quality. I would not hesitate to work with Maddie again, and could not recommend her highly enough.”
Eliza
Direct Marketing Coordinator - Regular Giving in Sydney, Australia