50 Opening Lines to Capture Your Donor’s Attention

Description

Your donor decides in seconds whether to keep reading.

These 50 opening lines for fundraising appeal emails, letters, and social posts follow five strategic approaches to help you grab attention from the start.

Inside this downloadable swipe file:

• 5 strategic types of opening lines — tried and tested across hundreds of fundraising appeals, emails, and social posts
• 10 examples of opening lines for each type
• That’s 50 opening lines total – ready to copy and customize
• Where to use these sentences — appeal emails and letters, social posts, thank you notes, video scripts
• Why each type works — so you understand the strategy, not just the words

 

Who is this for?

Executive Directors:

You’re running the organization AND writing donor messages. You need a first sentence that cuts through a crowded inbox, fast!

Fundraisers:

You’ve got income targets. Your donors have a hundred things competing for their attention. Your opening line needs to win.

Communications Leads:

You see how much content gets ignored. You want your message to be the one people read and act on.

Consultants and Copywriters:

You’re writing for multiple clients. You need fresh ideas on demand.

 

Your next fundraising appeal needs an opening line that grabs donor attention, so you can bring in MORE donations now.